Welcome to Lesson #7 of the SciComm Society “Making An Impact” email course!

You now have a set of published social media posts and maybe some comments or questions from your audience.

In this lesson, we will talk more about feedback on your SciComm projects. And you’ll practise an essential skill so you can improve, reach more people and make the biggest impact.

Lesson #7: Share your project and get feedback

In this email course, I want you to learn how to share your exciting research with people from outside of your scientific field. And we’ve already looked at some important skills to achieve this:

However, I know from experience that even though we might think something is well explained, relatable and easy to understand, it might not be the case for someone from outside of science.

So, there is no one better to help you reach your goal than someone from outside of science.

Feedback on your SciComm project is incredibly valuable in helping you reach your SciComm goals. It will help you improve the quality of your SciComm project as well as your SciComm skills. And yes, I want you to excel in both.

Create your social media post

Today, create a social media post explaining a concept or process from your research field. You can use an item from your post inbox.

When creating this post, don’t forget the concepts we talked about in the last few days: relate the topic to your audience, adapt its content, trigger an emotional response and tell a story. Why does this topic matter to them in their daily lives (relate), and how can you make it simple (adapt) and engaging?

Get feedback

Then, before posting, seek out feedback.

Choose a friend or family member you trust who hasn’t spent years studying science. Show them your social media post draft and ask them the following:

  1. Do you understand this? Does this make sense to you?
  2. What words are unfamiliar to you?
  3. Is this relatable?